Star Plus is moving the show Jhanak" to an 11 PM time slot starting July 29, 2025, to make room for Kyunki Saas Bhi Kabhi Bahu Thi 2,which will air at 10:30 PM. This strategic change comes amid rumors that "Jhanak" may be canceled due to declining TRP ratings and audience dissatisfaction. Lead actor Arjit Taneja has denied that the show is ending, stressing its continuation despite the late-night time slot. This move may be a calculated effort to salvage viewership while prioritizing the high-profile reboot of "Kyunki Saas."
The shift could leverage the nostalgic appeal of Kyunki Saas to attract new viewers to "Jhanak," as the 10:30 PM slot may retain loyal channel audiences who are curious about Jhanak’s revamped storyline. This new storyline includes emotional twists, such as Jhanak’s revelation about Rishi after a 20-year leap, and features new leads like Arjit Taneja, Riya Sharma, and Twinkle Arora.
However, the 11 PM slot presents challenges as it is less accessible for many viewers, which could further strain Jhanak’s already struggling audience retention, especially with stronger competition from its spin-off, Ishani. Hiba Nawab previously highlighted that late-night slots negatively affect viewership, indicating that this move may risk further decline unless the narrative quickly captivates audiences. While there is no data confirming significant audience transfer from Kyunki Saas, this strategy relies on Jhanak’s loyal fanbase and the reboot's appeal to boost viewership. The success of this transition will depend on whether Jhanak can engage both existing and new viewers in this less favorable time slot.
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