Star Plus, wanting to push the envelope of its # 1 show Kyunki Saas Bhi Kabhi Bahu Thi further, has decided on a 15-minute spin-off titled "Kyunki Rishton Ke Bhi Roop Badalte Hain," starring Rohit Suchanti and Tanya Mehta
The story will revolve around Angad and Vrinda and will have new cast additions.
Interestingly, the spin-off series will not have the usual 25-minute run length, but only half that; maybe the creators were not sure the numbers would justify the cost of a typical TV episode.
Sources tell us the channel and ph are testing the waters with this format, and if it doesn't work, they will pull the plug.
Although the late-night slot might be a dampener, the fact that it follows Kyon KIat 10.30 gives it a fighting chance, and it also reopens the late-night pm slot, which has given huge hits in the past( Nazar and Kaahin Kissii Roz )
Also, if it works, we might have shorter capsule series. Already, long-format storytelling is on the wane due to shorter attention spans. The new vertical format seems a big draw among cash-rich Gen Zee.
Smriti Irani will not be a part of the spin-off; here, the challenge will be for the makers to promote the spin-offs sans Smriti, as her insta post suggests
There is no clarity on whether other senior artists, like Amar Upadhayay and Hiten Tejwani, will also be part of Kyunki Rishton Ke Bhi Roop Badalte Hain.
We reached out to Rohit, Tanisha, and the channel for a comment, but could not get through by the time we put this piece to bed.
Let us know in the comments whether you would want to watch Kyonk Ki spin-off sans Smriti, and your take on the shorter run length.


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