Revitalising Jagriti - Ek Nayi Subah: Strategies to Boost Media Buzz and Lead Chemistry

 Zee TV’s Jagriti - Ek Nayi Subah, featuring Vijayendra Kumeria as Suraj and Rachana Mistry as Jagruti, presents a compelling premise that blends social issues with crime-fighting drama. However, it struggles with limited media coverage and a lukewarm audience response. 

Despite Kumeria's star power and a decent storyline about Jagruti's journey from the marginalized Chitta community to an aspiring IPS officer, the show lacks the buzz generated by competitors like Kumkum Bhagya. Audience feedback on X indicates concerns about weak chemistry between the leads (#SuJag) and dissatisfaction with Jagruti's portrayal, which some viewers find unlikable or underdeveloped. This may risk a loss of viewers.

To elevate Jagriti, the writing team should deepen Jagruti's character arc, highlighting her struggles and empowerment to counter perceptions of her as "vamp-like." Additionally, the chemistry between Jagruti and Suraj needs more emotional depth, requiring mutual moments of trust-building to balance drama and romance, addressing criticisms of one-sided affection.

Streamlining the post-leap storyline—particularly focusing on Jagruti's dual life as a teacher and a crime branch officer (JAS)—can help maintain momentum and avoid repetitive tropes. 

Marketing efforts should leverage Kumeria's fan base through exclusive interviews on Zee News or TellyChakkar, emphasizing his role and the appeal of #SuJag. Promoting Mistry through media features about Jagruti's social impact can enhance her visibility. Zee's ecosystem (ZEE5, JioTV) should host fan contests and live X sessions to boost engagement. Collaborations with influencers and hashtag campaigns like #JagritiEkNayiSubah can help counter negative sentiment on X.

By highlighting the show's unique blend of social relevance and action through viral promotions and media events focused on women's empowerment, major media outlets can be attracted. By addressing fan concerns, tightening the narrative, and amplifying promotion, *Jagriti* has the potential to shine in Zee TV's lineup.