The Star Plus show "Kabhi Neem Neem Kabhi Shahad Shahad," produced by Prosenjit Chatterjee, has encountered significant challenges with its ratings. A TRP of 1.1 is considered low in the competitive landscape of Indian television. This figure, reported in its third week, reflects a decline from its debut TRP of 1.5 (5th rank) and 1.3 (10th rank) in the second week, raising potential concerns for the show's creators.
The series, a Hindi remake of the popular Bengali show "Kothha," features Abrar Qazi and Afia Tayebali in lead roles, presenting a youth-centric narrative that blends romance, humor, and emotional depth. Despite receiving positive reviews for its fresh storytelling and Abrar’s compelling performance, the ratings suggest that it is struggling to attract a wider audience.
Star Plus likely had high hopes for Abrar Qazi, given his successful history with shows like "Yeh Hai Chahatein" and "Kumkum Bhagya." The strategic placement of the show in a prime-time slot indicates the channel's intention to maximize viewership. However, the current ratings may signal a potential red flag. If the TRP does not improve, the producers and Star Plus might need to reconsider their strategy. This could involve adjusting the storyline, increasing promotional efforts, or ultimately facing the risk of cancellation, as seen with other underperforming shows like "Ghum Hai Kisikey Pyaar Meiin." Nonetheless, the show’s vibrant characters and positive buzz on social media could still offer hope for a turnaround if it resonates with viewers in the upcoming episodes.
No comments:
Post a Comment