Kabhi Neem Neem Kabhi Shahad Shahad," a drama on Star Plus that premiered on June 6, 2025, started strong with a 1.5 TRP rating, securing a spot in the top five shows. However, by Week 23, its ratings have declined to 1.1, indicating difficulties in maintaining viewer engagement.
A significant reason for this decline is the male lead, Uday Veer (UV), portrayed by Abrar Qazi. Initially, UV was introduced as a charismatic celebrity chef, bursting with energy and likened to a “firecracker” with a modern, youth-oriented appeal. His bold personality and culinary talent attracted viewers, especially paired with his chemistry with Katha, played by Afia Tayebali.
However, recent episodes reveal that UV’s character arc has stagnated. The show's shift toward a high-drama wedding storyline, meant to boost ratings, has instead emphasized UV's inability to evolve beyond his flamboyant stereotype. Discussions on social media, particularly on Reddit, show that fans find UV’s character increasingly less compelling. Many feel his “cool guy” demeanor has become repetitive and lacks the emotional depth that Katha's character offers.
Critics argue that despite Abrar Qazi's strong comeback following "Yeh Hai Chahatein," he has struggled to add new dimensions to UV, especially as the plot heavily relies on familiar TV tropes, such as family conspiracies and arranged marriages. This has created a disconnect with audiences who expected more from the Hindi remake of the Bengali hit, "Kothha." Efforts to revive the show with new plot twists have yet to resonate, and UV’s inability to regain his dynamic presence poses a significant challenge.
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