Kumkum Bhagya, a long-running show on Zee TV, has recently faced challenges with its ratings, leading to disappointment among some fans. Once known for its high TRPs, the show saw a significant decline, with reports mentioning a low TRP of 0.50 for the week of June 12-18, 2025, ranking it at #27 among Indian TV shows.
The introduction of new characters, Shivansh played by Namik Paul and Prarthana portrayed by Pranali Rathod, initially brought excitement to the series. Their on-screen chemistry, referred to as "PraShiv," was praised for reviving the classic Indian TV romance. Fans appreciated the emotional depth and connection between the two, and Namik’s entry had a temporary positive effect on viewership. However, recent feedback indicates frustration regarding the limited screen time for the leads, as episodes have increasingly focused on side characters and repetitive storylines, such as conflicts within the Zaveri house and Raunak’s schemes. Some viewers have criticized the writing, with one post on X labeling it as “doomed” and questioning the decision to introduce a fourth generation.
While Sriti Jha and Mugdha Chaphekar set a high standard with their iconic pairings, such as Pragya-Abhi and Prachi-Ranbir, Namik and Pranali have the potential to create their own unique magic. The show’s latest twists, like Prarthana’s arrest to protect Shivansh, aim to keep viewers engaged. However, feedback suggests that a shift back to focusing on the main characters is essential to fully realize this potential and regain lost momentum.
In summary, Kumkum Bhagya has not run out of steam entirely, but it is struggling to maintain its former glory. The potential of Namik and Pranali is evident, but the show needs more engaging writing and lead-focused plots to recover from its ratings slump.
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