Wednesday, June 25, 2025

Hania Aamir’s Global Leap: How Sardaar Ji 3’s Overseas Release Can Skyrocket Her International Career"



 

Hania Aamir's role in *Sardaar Ji 3*, set for an overseas-only release on June 27, 2025, offers a significant opportunity to enhance her international career. Notably, the film will not be released in Pakistan or India due to geopolitical tensions. By playing a ghost hunter alongside global star Diljit Dosanjh in this Punjabi horror-comedy, Hania can establish herself as a versatile actress with cross-cultural appeal. Here are some strategies for her to capitalize on this opportunity:


### Position Herself as a Global South Asian Star


The international release allows Hania to transition from a local star to a global South Asian actress, leveraging the film’s comedy-horror genre and UK setting. Key strategies include:


**Media Outreach:** Obtain interviews with international South Asian outlets (e.g., BBC Asian Network), as well as mainstream outlets (e.g., Variety), to highlight her role and chemistry with Diljit.


**Film Festivals:** Secure screenings at South Asian or genre film festivals (e.g., Toronto Reel Asian). If not possible, attend to network with filmmakers.


**Collaborate with Diljit:** Participate in promotional content or music videos for the film's soundtrack, boosting her visibility through Dilit's fanbase.


### Secure OTT and Cross-Industry Opportunities


Since *Sardaar Ji 3* will not have a theatrical release in India and Pakistan, securing a deal with an OTT platform (e.g., Netflix) can broaden its audience and allow Hania to explore other fields:


**OTT Advocacy:** Work with her team to pitch the film to streaming platforms, highlighting its appeal for the diaspora. Promote heavily on social media to increase viewership.


**Music and Fashion Collaborations:** Engage in music videos or collaborations with popular Punjabi artists. Use her fashion-forward image to secure brand deals with global designers.


**Acting in International Projects:** Audition for roles in productions in the UK or Canada where South Asian representation is increasing.


### Navigate Controversies


The backlash against Hania’s casting, especially related to the Pahalgam attack and her comments following Operation Sindoor, poses a challenge. However, she can navigate this strategically:


**Neutral Stance:** Focus on the film’s artistic merits and express gratitude for her role, avoiding comments on political tensions.


**Positive Narrative:** Share stories of cross-cultural collaboration and clarify the timeline of the film's production to counter negativity.


**Support from Allies:** Gain endorsements from fellow Pakistani celebrities and encourage co-stars like Neeru Bajwa to publicly acknowledge her contributions, fostering a united front.

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