JioHotstar's decision to exclude Ram Kapoor from promotional activities for the web series *Mistry*, premiering on June 27, 2025, has sparked significant debate. This move follows allegations of inappropriate remarks made by Kapoor during a media event, including comments that have drawn widespread criticism.
While JioHotstar's swift action shows a commitment to addressing workplace misconduct, it could pose risks for *Mistry*, an adaptation of *Monk* in which Kapoor plays the lead role. His established fanbase from shows like *Bade Achhe Lagte Hain* makes him a key draw for the series, and excluding him from promotions might limit visibility among his loyal viewers.
The promotional effort now relies heavily on co-star Mona Singh, who portrays Senior Police Officer Sehmat Siddiqui. Though respected, focusing solely on her may not have the same appeal, and mixed reactions on social media suggest some fans are disappointed by Kapoor’s absence, potentially impacting initial viewership.
Conversely, the controversy has generated significant online buzz, which could benefit *Mistry*. Widespread media coverage and trending discussions on social media have increased curiosity around the show. JioHotstar can leverage this attention, especially as the show is positioned as a gripping crime drama.
Whether viewers care about Kapoor's remarks depends on demographics. Younger audiences might not be deterred from watching, while older fans may be more sensitive to the allegations. However, OTT viewers often prioritize content quality, and *Mistry*'s unique premise could outweigh the negative sentiment if reviews are positive.
In conclusion, while JioHotstar's decision to bar Kapoor may initially hurt *Mistry*'s appeal, the generated buzz could lead to increased engagement and clicks when the show premieres
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