The much-anticipated "Bade Achhe Lagte Hain" Season 4 premiered on June 16, 2025, on Sony Entertainment Television, but has not met expectations despite its star-studded cast featuring Shivangi Joshi and Harshad Chopda. The romantic drama was projected to lead the TRP charts with its modern perspective on love. However, early reviews indicate a lukewarm response, prompting Sony to turn its focus to digital viewership via Sony LIV.
### Launch Performance and Reception
The series launched with a television viewer rating (TVR) of 03 Well below expectations. While fans praised the lead pair's chemistry, many felt the storyline lacked the emotional depth of previous seasons. Comments on social media were mixed; some fans loved Harshad’s entry scene and Shivangi's portrayal of Bhagyashree, but others criticized the pacing and familiarity of the plot.
### High Expectations and Challenges
Sony and Balaji Telefilms relied heavily on Joshi and Chopda's star power, creating significant buzz with promos that emphasized drama and romance. Production delays and cast changes, including the departure of actress Neetha Shetty before filming, may have impacted the show's momentum. The premiere was strategically postponed to June to avoid clashing with cricket season, yet high expectations may have set an unrealistic benchmark.
### Digital Strategy
With the TV launch underperforming, Sony hopes to drive viewership through Sony LIV, promoting trending moments and video clips to attract online audiences. The show’s modern themes, focusing on societal pressures and personal growth, could resonate with younger viewers. However, prior seasons also faced criticism for inconsistent storytelling, posing a challenge for the current season.
### Industry Context
The "Bade Achhe Lagte Hain" franchise has a rich history, with earlier seasons achieving peak TVRs of 3.7 to 4.3. Season 4's modern narrative aims to compete in a saturated market dominated by love triangles and supernatural dramas, making its traditional approach a risky bet. Additionally, external factors, like India-Pakistan tensions, have affected scheduling, complicating the launch.
No comments:
Post a Comment