Kyunki Saas Bhi Kabhi Bahu Thi Season 2: Nostalgia Fades or Comeback in Play?

 The iconic Kyunki Saas Bhi Kabhi Bahu Thi (Season 2) took a nosedive, crashing to a 1.8 TRP in week two after a dazzling 2.5 TRP debut that racked up 1.659 billion watch minutes and hooked 31.1 million viewers. The initial frenzy, fueled by nostalgia for Tulsi and Mihir Virani (Smriti Irani and Amar Upadhyay) and a blitz of carpet-bombed promotions with eight big sponsors, seems to have fizzled fast. Was the hype just a blast from the past, or can the show reignite its spark?

The 1.8 TRP tumble suggests the nostalgia card and slick marketing packed a punch but might not have staying power. Fans on X are buzzing—some swooning over the iconic duo’s chemistry, others side-eyeing the plot for feeling like Anupamaa 2.0, with cries of “keep it fresh!” The show’s banking on new faces like Angad (Rohit Suchanti) and Pari (Shagun Sharma) to spice things up, but if the story stays stuck in saas-bahu déjà vu, it risks fading into the soap opera abyss.What’s Next?

• Bounce-Back Vibes: If the writers crank up the drama with bold twists, Kyunki could claw its way back. Its 17,300+ social media mentions and a neck-and-neck tie with Anupamaa (2.3 TRP) in week one show it’s got loyal fans ready to ride or die—if the plot delivers.
• Downward Spiral Alert: Without a fresh spin, it might keep sliding, especially with heavyweights like Anupamaa and Yeh Rishta Kya Kehlata Hai (2.0 TRP) stealing eyeballs. The late-night 10:30 PM slot and JioHotstar streaming could help, but only if the story shakes off the “been there, done that” vibes.

The next 3-4 weeks are make-or-break. Will Kyunki reinvent itself and keep the buzz alive, or will it sink under the weight of recycled tropes? Keep an eye on those Thursday TRP drops for the tea. For now, it’s a nostalgic juggernaut that needs to prove it’s more than a one-hit wonder.