Adrija Roy’s portrayal of Rahi (Aadhya) in Anupamaa has ignited a storm of audience reactions, with viewers both captivated and critical of her "bad girl" persona, highlighting her acting prowess and the show’s compelling writing. Replacing Alisha Parveen post the 15-year leap, Adrija’s Rahi, marked by defiance and antagonism toward Anupama (Rupali Ganguly), has become a polarizing figure, driving intense plotlines like the dance competition arc. Social media buzz reflects this love-to-hate dynamic, with fans praising her chemistry with Prem (Shivam Khajuria) while others resist her casting, longing for Alisha’s “innocent” Rahi. Comments like “Adrija’s acting doesn’t suit, only romance carries the show” contrast with fan edits celebrating her onscreen presence, underscoring her ability to evoke strong emotions.
Adrija’s performance shines through the robust writing by Rajan Shahi’s Director’s Kut Productions, which keeps Anupamaa atop TRP charts despite cast changes. Her ability to embody Rahi’s rebellious streak, coupled with romantic subplots, showcases her versatility, previously seen in lead roles in Imlie and Kundali Bhagya. Adrija acknowledges the mixed feedback, emphasizing her focus on delivering her best and appreciating the supportive crew. The narrative’s emotional depth, blending family conflict with high-stakes drama, amplifies her impact, making Rahi a memorable antagonist.However, the “vamp” label poses a typecasting risk. Indian television often confines actors to archetypes, and Rahi’s current arc could pigeonhole Adrija as a villain, limiting future lead roles. Audience comparisons to Alisha and remarks like “We want justice for Alisha” heighten this challenge. Yet, several factors could prevent typecasting: Adrija’s prior diverse roles, potential for Rahi’s arc to evolve (e.g., through redemption or deeper motivations), and her industry backing from Shahi’s team. Her youth and growing fanbase, evident in fan-driven content, also bolster her prospects.To avoid being typecast, Adrija must leverage Anupamaa’s visibility for varied roles, possibly in OTT or regional projects, capitalizing on her chemistry with co-stars like Shivam. Compared to Smriti Irani’s iconic Tulsi in Kyunki Saas Bhi Kabhi Bahu Thi 2, Adrija faces a tougher path as a replacement in a divisive role but can emulate Smriti’s versatility with strategic choices. Adrija’s impactful Rahi proves her talent, but navigating typecasting will require evolving narratives and diverse opportunities to cement her as a future lead.
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