Zee TV’s Tere Bina Jiya Jaye Na sees the universe manifesting Krisha’s long-standing dream, but is it just a fairytale romance with a happily ever after?
Mumbai, 29th October 2021: Over the last three decades, Zee
TV has built a strong connect with its audiences through some
inspiring narratives and endearing characters that have emerged as India's favorite dinner-table
companions. The channel is now set to
present audiences with a new late primetime offering, Tere Bina Jiya
Jaye Na, a fairytale romance where the universe manifests a girl’s most
deeply cherished dream – of being swept off her feet by her Prince Charming. A
story that begins where most other stories end, the show follows what happens
AFTER the realization of this dream. Premiering on 9th November and
airing every Monday to Friday at 10 PM, Tere Bina Jiya Jaye Na is the creative collaboration of Zee TV and the production
house - Dome Of Entertainment led by Mohammad Morani, Mazhar
Nadiadwala and Anil Jha.
The story begins from
Set against the picturesque landscape of the princely state of Ambikapur, the
story delves into the life of Krisha Chaturvedi (played by
the charming Anjali Tatrari) a simple girl from
Udaipur who moves into a magnificent palace with hopes of beginning a
new life with the man of her dreams, Prince Devraj Singh Rathore
(played by popular television heartthrob Avinesh Rekhi). The latter on
the other hand, is the current heir of the royal family of Ambikapur and has
the charisma of a blue-blooded royal. Unlike Krisha’s world, Devraj’s family
still lives in the glory of the Rajwadas and are staunch believers of
tradition. Jaya Maa (played by the evergreen Rakshanda Khan) is
the matriarch of the royal family. While she came to the house as a caretaker
of the palace years ago, she soon became more like a sister to Devraj's
father, Virendra Singh Rathore. After his untimely death, Jaya Maa became
the sole in-charge of the Rathore mansion and has been responsible for its
smooth running ever since. She is an elegant, glamorous woman with a royal
demeanor and loves to socialize amongst her own.
Bringing the characters to life,
Zee TV organised a special set walk-through of the imperial palace that forms the backdrop against which all
the drama will unfold. The evening began with Krisha’s dream getting fulfilled
with Devraj going down on his knees and proposing to her. The couple waltzed in
front of the media followed by actor Rakshanda Khan as Jaya ma taking the media
for a set tour and introducing the key show characters. Adding a touch of royalty, an extravagant and delectable daawat
was also laid out for members of the media fraternity.
Zee TV Business Head Aparna
Bhosle said, “Our upcoming fiction offering, Tere Bina Jiya Jaye Na is a romance
that begins where most other fairy tales end – the girl’s long-cherished dream
of being swept off her feet by her Prince Charming comes true. Instead, our
show focuses on what happens thereafter. Set against a backdrop of royalty, the
show has been shot extensively in palaces across Udaipur. We have a stellar
cast on board with the likes of Avinesh Rekhi, Anjali Tatrari, and Rakshanda
Khan in pivotal roles. We are happy to collaborate with Mohomed Morani, Mazhar
Nadiadwala and Anil Jha of Dome of Entertainment in bringing this epic romance
to our audiences.”
Producers Mohomed Morani, Mazhar Nadiadwala and Anil Jha of Dome of Entertainment said, "We’ve all heard of fairy tales where long-cherished dreams
eventually come true … Our story begins with this happy, fairy tale ending and
goes on to narrate what happens after our lead protagonists seem set for their
‘happily ever after’. Shot extensively in the most exclusive imperial settings
of Udaipur and now in Mumbai, our story unfolds against the fascinating canvas
of the lifestyles of the blue-blooded. We must add that it is great to have a
channel like Zee TV backing our vision and helping us create a show of this
scale and magnitude. We just hope everyone showers us with love and
appreciation as the show goes on air from 9th November on Zee TV."
Anjali Tatrari, who plays the
role of Krisha said, “Every girl looks for a happily
ever after and Krisha’s no exception. She is a simple and positive girl who’s
always dreamt of a knight in shining armour sweeping her off her feet. However,
little did she know that the universe would manifest her long-cherished dreams
in the form of Devraj proposing to her. I was looking for an opportunity where
I get to play a character from a different genre all together and I bagged the
role of Krisha. Portraying Krisha in a show of such great production values
opposite an amazing actor like Avinesh is nothing short of a dream come true
for me, so I can relate in my own way to Krisha’s journey of realizing her
dreams. Her character and avatar are starkly different from my earlier role,
and I can’t wait to see the audience’s response.”
Adding to her excitement,
Avinesh Rekhi who plays the role of Devraj, mentions, “Ever since we did the initial narrations and the look
tests for my character and heard the show’s plot, I have been quite kicked
since I am playing a royal prince for the first time ever on television. The character
is nothing like any of my previous roles, he is a complex personality to deal
with, yet extremely charming in his mannerisms, which is what people love about
him. We have begun our shoot on a great note in Udaipur and Mumbai and hope to
have even more exciting and enriching adventures going forward. Hope the
viewers support us in this new journey as well.”
Rakshanda Khan who plays the role of Jaya Maa adds, “Jaya Maa is a very polished character with a royal demeanour and
someone who upholds the traditions of the royal family while having a
brilliant, business-oriented mind. In fact, this is the first time I will be
playing such a royal character and I hope everyone will enjoy seeing me in this
imperial avatar. While bringing to life the several layers of this intriguing
character will be quite the challenge, I believe the experience will only
enrich me as an artiste. I hope our viewers enjoy watching the show.”
With Devraj finding himself caught between his love for Krisha and
his duties towards the royal family and its legacy, is there truly a 'happily
ever after' in store for Krisha after all?
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