Shilpa Shinde has dropped yet another bomb on the Bhabiji Ghar Par Hain! team. She recently went on record stating that the show will shift to an OTT platform
.Buzz suggests that &TV might stop original programming and move existing shows to standalone digital platforms, which could open up exciting new opportunities for the audience.
Shilpa had left the show back in 2016 after accusing producer Sanjay Kohli of sexual harassment. She made a comeback last year following Shubhangi Atre’s exit, who had played Angoori Bhabhi with great aplomb.
However, all this is easier said than done. The revenue models and creative demands of linear TV and digital are fundamentally different, so any shift needs to be handled with full awareness of these challenges.
.Indian TV generally thrives on mass production with daily episodes, while OTT prefers seasonal formats with limited episodes. This means fresh contracts will have to be signed with the entire cast and crew, along with a revised shooting timeline. Actors will naturally reevaluate their terms — both in terms of money and dates
.As a running property that is now over 11 years old, the makers (Edit II) will need to deeply understand the target digital audience’s demographics and preferences to attract fresh viewers. Simply porting the show or relying on catch-up TV won’t be enough in the digital ecosystem.
The core concept of Bhabiji has always carried an adult, naughty undertone, which was heavily suppressed on TV due to strict in-house censorship. On an OTT platform that caters more to Gen Z and younger Gen Y viewers, audiences might expect the humour to be bolder and more direct.
The show should also introduce some fresh faces. Veteran actors like 60-year-old Aasif Sheikh (Vibhuti) and Rohitashv Gour (Tiwari) are starting to look a bit old for the romantic angles. Shilpa Shinde and Vidisha Srivastava still carry the vibe well for forty-plus chemistry
.The outright tanking of the Bhabiji Ghar Par Hain film serves as a stark reminder of the perils of such platform/format jumps
. It would make far more sense to shift the show back to Zee TV as a daily soap and let Shilpa steer it with tried-and-tested storylines.
No comments:
Post a Comment