Ufff… Yeh Love Hai Mushkil, Sony SAB’s romantic comedy starring Shabir Ahluwalia (46) as the cynical lawyer Yug and Ashi Singh (28) as the spirited Kairi, premiered on June 9, 2025, with high expectations but has struggled in the TRP ratings. What went wrong with this bold love story featuring an older man and a younger woman? Let’s explore the missteps.
The significant 18-year age gap between Shabir and Ashi raised eyebrows, and while the duo aimed for heartwarming chemistry, some viewers found their playful dynamic forced or unconvincing. Indian television typically thrives on relatable pairings, and the family-oriented 8:00 PM slot on Sony SAB didn't seem to embrace this unconventional romance.
The show’s attempt to blend modern love with traditional values felt disjointed, with a storyline juggling courtroom drama, family chaos, and romance without enough depth. Pacing issues and clichéd tropes—such as Yug’s predictable “wounded heart” backstory—left audiences wanting more excitement.
Heavy competition further complicated matters. Rivals like Anupamaa and Mangal Lakshmi dominate the slot, while Zee TV’s Chhoriyan Chali Gaon captures attention with its fresh reality format. Ufff… Yeh Love Hai Mushkil, which replaced the beloved Wagle Ki Duniya, struggled to win over loyal viewers who were expecting cozy family stories.
While the promotional campaign promised quirky fun, the show leaned heavily into emotional drama, alienating viewers who were looking for consistent laughs. Shabir’s shift from an intense hero to a quirky lover also conflicted with his fanbase’s expectations, and Ashi’s younger fans might have found the pairing jarring.
The concept itself isn’t the issue—age-gap romances can thrive with the right nuance—but poor execution, weak character arcs, and a saturated market dimmed its appeal. To recover, the show needs tighter storytelling, sharper humor, and a clearer focus on its target audience.
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